Empowering the Masses with Analytics
Despite being knowledgeable about their industry and experienced in running their organizations, the majority of business users lack expertise in analytics and visualization techniques—but that doesn't stop them from wanting to have a go. But making tools easier and more widely accessible is only part of the answer. A better approach is to work both sides of the gap. To make tools that can empower business users to discover and unlock value in their data—and that extend capabilities for experts, so they can share the analytics workload, improve efficiency, and focus on higher level work.